In today’s volatile business environment, organizations must continuously evolve to stay competitive and resilient. The FutureFIT framework is designed to help companies navigate this complexity by embedding foresight, innovation, and the ability to twist their organizational models into their core strategies. This whitepaper introduces the FutureFIT framework and how it helps organizations not only survive but thrive by fostering a long-term, purpose-driven approach.

Why FutureFIT?

Organizations are increasingly faced with the challenge of maintaining operational stability while simultaneously driving continuous innovation. The FutureFIT framework offers a balanced approach for organizations to adapt to changing conditions while sustaining a focus on long-term goals. Success in the future requires adaptability by design.

What is a FutureFIT Organization?

A FutureFIT organization is built around three core pillars: Foresight, Innovation, and Twist. These pillars are designed to ensure that organizations are resilient, innovative, and capable of shifting between exploration (disruptive opportunities) and exploitation (refining and optimizing existing operations).

Research Methodology

The FutureFIT Organization Index is grounded in a mixed-method approach, combining quantitative surveys with qualitative case studies. This methodology provides both breadth and depth in assessing an organization’s readiness to embrace the FutureFIT framework.

Case Studies for In-Depth Understanding

Case studies play a vital role in validating and refining the FutureFIT framework. They provide practical insights into emerging challenges and opportunities, allowing for continuous learning and adaptation of the research tools. These studies will focus on specific elements of the framework, ensuring that each pillar is tested against real-world conditions. Annually, new case studies will shed light on emerging trends, allowing the research to stay relevant and forward-thinking.

Annual Surveys and Longitudinal Insights

The annual surveys provide a robust quantitative foundation, allowing organizations to track their progress over time. These surveys will capture data from multiple stakeholders within the organization, offering a comprehensive view of how FutureFIT principles are being implemented across different levels. By engaging in yearly assessments, organizations can monitor their growth, benchmark themselves against peers, and adapt their strategies accordingly.

Active Participation

Organizations are not passive recipients in this process; they can become active participants in shaping the FutureFIT research. Participating companies are invited to engage directly with the research team, offering insights, proposing case studies, and refining the survey tools to ensure they remain relevant and applicable to emerging challenges. This collaboration allows organizations to co-create knowledge and directly influence the direction of the research.

A Glimpse into the Future! FutureFIT Awards and Recognition

To recognize excellence in foresight, innovation, and strategic adaptability, we will introduce FutureFIT Awards in a near future. These awards will celebrate organizations that exemplify FutureFIT principles and provide a platform for sharing best practices across industries. By recognizing outstanding achievements, the awards will serve as an incentive for organizations to continually improve and innovate.

Why Should Organizations Participate?

Participating in the FutureFIT Organization Index provides organizations with the opportunity to benchmark their performance, refine their strategies, and actively contribute to advancing knowledge in the field of organizational strategy. Our hypothesis is that purpose-driven organizations—those aligned with a broader societal impact—will be more resilient and successful in the long run.

Conclusion and Call to Action

The FutureFIT research equips organizations with the tools to navigate complexity, drive continuous innovation, and align their strategies with a greater purpose. By participating, organizations not only enhance their future-readiness but also help advance a new understanding of what it means to be FutureFIT. We invite organizations as active collaborators in shaping the future of organizational strategy. Together, we can build a community of organizations that are resilient, innovative, and purpose-driven, leading the way toward a better, future-ready world.

Research objectives

Foresight

Understand how leaders cultivate strategic foresight, including identifying weak signals, employing scenario planning, and translating foresight into actionable decisions.

objectives1

Innovation

Identify the leadership styles and practices that foster a culture of innovation, experimentation, and risk-taking.

objectives2

Transformation

Examine how leaders embrace ongoing transformation as a mindset, promoting agility, resilience, and adaptability within their organizations.

objectives3

Collaboration & Teamness

Explore the collaborative dynamics within top management teams, focusing on collective intelligence, conflict resolution, trust, commitment, and decision-making processes.

objectives4

Organizational Design

Analyze structures and processes to facilitate foresight, innovation, and continuous transformation.

objectives5

Methodologies

Identify specific methodologies and tools employed to support foresight, innovation initiatives, and ongoing transformation.

objectives6

Work Practices

Examine the day-to-day work practices that foster a FutureFIT mindset, including collaboration, information sharing, experimentation, and knowledge management.

objectives7

Culture

Uncover the cultural values, beliefs, and behaviors, with a focus on their impact on foresight, innovation, and adaptability.

objectives8
Learn more about the index

Quick Scans: A Fast Track to FutureFIT Insights

Quick Scans are a powerful entry point into the FutureFIT framework, offering organizations a quick and efficient way to evaluate critical concepts essential for staying future-ready. Whether you’re looking to assess remote work policies, team dynamics, innovation structures, or other organizational priorities, Quick Scans provide a focused lens into these areas, delivering personalized insights in record time. Designed for simplicity and impact, Quick Scans are perfect for organizations that want to start small while making meaningful progress. Through a brief, targeted survey, participants gain access to automated, data-driven feedback and actionable recommendations tailored to their unique context.

Why Choose Quick Scans?

  1. Start anytime: Interested in a topic? You can start a Quick Scan anytime, no need to wait for our yearly call for FutureFIT participation
  2. Focused Insights: Gain clarity on one or two specific areas without the need for a major time or resource commitment.
  3. Personalized Feedback: Receive tailored insights that highlight strengths, pinpoint areas of improvement, and provide direction.
  4. Actionable Outcomes: Move forward with practical recommendations designed to address organizational challenges effectively.
  5. Scalable Start: Quick Scans serve as an ideal introduction to the FutureFIT framework, paving the way for deeper engagement and broader transformation.

How It Works

Participation is straightforward:

  1. Select a topic of focus from our range of Quick Scan areas.
  2. Complete a set of brief surveys designed to assess current practices and opportunities.
  3. Receive valuable feedback, along with targeted suggestions to take your organization to the next level.

A First Step Toward Transformation

Quick Scans are more than just a diagnostic tool—they’re a stepping stone to aligning your organization with the dynamic demands of the future. By starting small, you can explore the benefits of the FutureFIT framework while building a foundation for sustained growth and innovation.

Discover the power of focus, precision, and simplicity with Quick Scans. Take your first step toward a future-fit organization today.

Participate in a Quick Scan

Team

Anneloes Raes

Principal researcher

Professor and Head of Managing People in Organizations at IESE, focuses on leadership, teamwork, and top management dynamics to help organizations thrive. Her work bridges academic rigor and practical insights, empowering leaders to set the tone for sustainable success.

Sandra Sieber

Principal researcher

Professor of Entrepreneurship at IESE, explores how digital transformation reshapes industries and business models. She helps organizations adapt to technological shifts through innovation, strategy, and scalable solutions, with a particular focus on healthcare, media, and finance.

Catalina Enestrom

Researcher

Postdoctoral scholar at IESE, investigates how people rely on their relationships to make sense of their experiences at work and in life. Her research sheds light on the role of interpersonal relationships in promoting meaning and well-being, and how characteristics of the modern workplaces, such as remote work, might inhibit this process.

Martina Halbwachs

Assisting Researcher

Research assistant at IESE, explores how innovative practices and new technologies transform organizational structures, foster employee development, enhance engagement, and promote workplace well-being.

Learn more about the team

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